Publications | Adam Duhachek Research

Kim, Tae Woo and Adam Duhachek (in press) Artificial Intelligence and Persuasion: A Construal Level Account. Psychological Science.
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Kim, Claire Heeryung, DaHee Han, Adam Duhachek, and Zakary L. Tormala. 2018. “Political Identity, Preference, and Persuasion.” SOCIAL INFLUENCE 13 (4): 177–91. doi:10.1080/15534510.2018.1518786.
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Kelting, Katie, Adam Duhachek, and Kimberly Whitler. 2019. “Can Copycat Private Labels Improve the Consumer’s Shopping Experience? A Fluency Explanation.” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 45 (4): 569–85. Accessed April 21. doi:10.1007/s11747-017-0520-2.
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Han, Dahee, Ashok K. Lalwani, and Adam Duhachek. 2017. “Power Distance Belief, Power, and Charitable Giving.” Journal of Consumer Research 44 (1): 182–95. doi:10.1093/jcr/ucw084.
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Han, Dahee, Adam Duhachek, and Nidhi Agrawal. 2016. “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement.” Journal of Consumer Research 43 (3): 429–47. doi:10.1093/jcr/ucw036.
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Achar, Chethana, Jane So, Nidhi Agrawal and Adam Duhachek (2016), “What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision Making,” Current Opinion in Psychology, 10 166-170.
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Han, DaHee, Adam Duhachek, and Derek D. Rucker. 2015. “Distinct Threats, Common Remedies: How Consumers Cope with Psychological Threat.” Journal of Consumer Psychology (John Wiley & Sons, Inc. ) 25 (4): 531–45. doi:10.1016/j.jcps.2015.02.001.
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So, Jane, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek, and Durairaj Maheswaran. 2015. “The Psychology of Appraisal: Specific Emotions and Decision-Making.” Journal of Consumer Psychology (John Wiley & Sons, Inc. ) 25 (3): 359–71. doi:10.1016/j.jcps.2015.04.003.
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Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2015), “Coping Research in the Broader Perspective: Emotions, Threats, Mindsets and More” in Cambridge Handbook of Consumer Psychology, Eds. Derek D. Rucker, Michael Norton and Cait Lamberton, 282-308.
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Dahee Han, Adam Duhachek, and Nidhi Agrawal. 2014. “Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame.” Journal of Consumer Research 41 (4): 1047–64. doi:10.1086/678300.
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Poor, Morgan, Adam Duhachek, and H. Shanker Krishnan. 2013. “How Images of Other Consumers Influence Subsequent Taste Perceptions.” JOURNAL OF MARKETING 77 (6): 124–39. Accessed April 21. doi:10.1509/jm.12.0021.
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Agrawal, Nidhi, DaHee Han, and Adam Duhachek. 2019. “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information.” ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES 120 (1): 87–97. Accessed April 21. doi:10.1016/j.obhdp.2012.10.001.
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Duhachek, Adam, Nidhi Agrawal, and DaHee Han. 2019. “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.” JOURNAL OF MARKETING RESEARCH 49 (6): 928–41. Accessed April 21. https://search-ebscohost-com.proxyiub.uits.iu.edu/login.aspx?direct=true&db=edswss&AN=000311764900013&site=eds-live&scope=site.
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Poor, Morgan, Adam Duhachek, and Shanker Krishnan. 2012. “The Moderating Role of Emotional Differentiation on Satiation.” Journal of Consumer Psychology (John Wiley & Sons, Inc. ) 22 (4): 507–19. doi:10.1016/j.jcps.2012.07.005.
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Agrawal, Nidhi, and Adam Duhachek. 2019. “Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt.” JOURNAL OF MARKETING RESEARCH 47 (2): 263–73. Accessed April 21. https://search-ebscohost-com.proxyiub.uits.iu.edu/login.aspx?direct=true&db=edswss&AN=000275967700006&site=eds-live&scope=site.
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Duhachek, Adam, and Katie Kelting. 2009. “Coping Repertoire: Integrating a New Conceptualization of Coping with Transactional Theory.” Journal of Consumer Psychology (John Wiley & Sons, Inc. ) 19 (3): 473–85. doi:10.1016/j.jcps.2009.04.001.
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Oakley, James L., Adam Duhachek, Subramanian Balachander, and S. Sriram. 2008. “Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation.” Journal of Consumer Research 34 (5): 706–12. doi:10.1086/521905.
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Duhachek, Adam (2008), “Summing up the State of Coping Research: Prescriptions and Prospects for Consumer Research,” p.1057-1077 in Consumer Behavioral Handbook, Eds. Curt P. Haugtvedt, Paul M. Herr and Frank R. Kardes.
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Duhachek, Adam, Shuoyang Zhang, and Shanker Krishnan. 2007. “Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift.” Journal of Consumer Research 34 (3): 395–405. doi:10.1086/518543.
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Duhachek, Adam, and James L. Oakley. 2007. “Mapping the Hierarchical Structure of Coping: Unifying Empirical and Theoretical Perspectives.” Journal of Consumer Psychology (Taylor & Francis Ltd) 17 (3): 218–33. doi:10.1016/S1057-7408(07)70030-X.
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Oakley, James L., Dawn Iacobucci and Adam Duhachek (2006), “Multi-level Hierarchical Linear Models and Marketing: This is not Your Advisor’s OLS Model,” in Review of Marketing Research, New York: Wiley.
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Duhachek, Adam, Anne T. Coughlan, and Dawn Iacobucci. 2005. “Results on the Standard Error of the Coefficient Alpha Index of Reliability.” Marketing Science 24 (2): 294–301. doi:10.1287/mksc.1040.0097.
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Reprinted in Recherche et Applications en Marketing, Journal of the French
Marketing Association (2006).

Duhachek, Adam. 2005. “Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes.” Journal of Consumer Research 32 (1): 41–53. doi:10.1086/426612.
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Duhachek, Adam, and Dawn Iacobucci. 2005. “Consumer Personality and Coping:Testing Rival Theories of Process.” Journal of Consumer Psychology (Taylor & Francis Ltd) 15 (1): 52–63. doi:10.1207/s15327663jcp1501_8.
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Duhachek, Adam, and Dawn Iacobucci. 2004. “Alpha’s Standard Error (ASE): An Accurate and Precise Confidence Interval Estimate.” Journal of Applied Psychology 89 (5): 792–808. doi:10.1037/0021-9010.89.5.792.
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Kozinets, Robert V., John F. Sherry Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit, and Ben&eaucte;t Deberry-Spence. 2004. “Ludic Agency and Retail Spectacle.” Journal of Consumer Research 31 (3): 658–72. doi:10.1086/425101.
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Sherry Jr., John F., Robert V. Kozinets, Adam Duhachek, Benét DeBerry-Spence, Krittinee Nuttavuthisit, and Diana Storm. 2004. “Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago.” Journal of Consumer Psychology (Taylor & Francis Ltd) 14 (1/2): 151–58. doi:10.1207/s15327663jcp1401&2_17.
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Iacobucci, Dawn, Doug Grisaffe, Adam Duhachek, and Alberto Marcati. 2003. “FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations.” Journal of Service Research 6 (1): 3. doi:10.1177/1094670503254271.
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Iacobucci, Dawn, and Adam Duhachek. 2003. “Advancing Alpha: Measuring Reliability With Confidence.” Journal of Consumer Psychology (Taylor & Francis Ltd) 13 (4): 478–87. doi:10.1207/S15327663JCP1304_14.
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Novak, Thomas P., Donna L. Hoffman, and Adam Duhachek. 2003. “The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences.” Journal of Consumer Psychology (Taylor & Francis Ltd) 13 (1/2): 3. doi:10.1207/153276603768344744.
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Hopkins, Nigel, Adam Duhachek and Dawn Iacobucci (2003). “Decision Guidance Systems” in Kellogg on Interactive Marketing, eds. Dawn Iacobucci and Bobby Calder, pp.208-225.
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Iacobucci, Dawn, Bobby J. Calder, Edward Malthouse, and Adam Duhachek, “Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions for Customers Resisting the Purchase of an Embarrassing Product,” in Punam Anand Keller and Dennis W. Rook (eds.) (2003) Advances in Consumer Research, 30, 236-240, Provo UT: Association for Consumer Research
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Kozinets, Robert V., John F. Sherry Jr., Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit, and Diana Storm. 2002. “Themed Flagship Brand Stores in New Millennium: Theory, Practice, Prospects.” Journal of Retailing 78 (1): 3–4. doi:10.1016/S0022-4359(01)00063-X.
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Awarded Honorable Mention for Davidson Award for best article in Journal of Retailing for 2002

Iacobucci, Dawn, Bobby J. Calder, Edward Malthouse, and Adam Duhachek. “Did You Hear?” Marketing Health Services 22, no. 2 (Summer 2002): 16–20. https://search-ebscohost-com.proxyiub.uits.iu.edu/login.aspx?direct=true&db=crh&AN=6548357&site=eds-live&scope=site.
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Sherry Jr., John F., Robert V. Kozinets, Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit, and Benet Deberry-Spence. 2001. “Being in the Zone: Staging Retail Theater at ESPN Zone Chicago.” Journal of Contemporary Ethnography 30 (4): 465. doi:10.1177/089124101030004005.
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